Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, today announced the launch of India’s smartest steam iron DST 8040. Staying true to its vision of being a challenger brand in the industry, Versuni India called out to consumers across Mumbai and Delhi to take on the #BurnTheShirt Challenge with the focus of offering consumer an experience of their industry first innovation which guarantees no burns, at Croma and Vijay’s flagship stores.
Focused on transforming the consumer’s everyday ironing experience, Philips introduced its patented OptimalTEMP technology over a decade ago, guaranteeing no burns. Over the years, they have refined and elevated their offerings to provide consumers with comfort, ease, and hassle-free experiences. The latest addition to Philips’ garment care lineup, DST8040, is designed to meet the needs of modern households with smart, user-friendly features. It stands out with its unique and sleek design, making every day ironing a breeze.
Commenting on the launch, Pooja Baid, Chief Marketing Officer of Versuni India Home Solutions Ltd, said, “In today’s fast-paced world, as consumers juggle multiple tasks, they need reliable products that make everyday tasks easy and efficient. At Versuni, we constantly strive to reinforce our brand promise of ‘turning houses into homes’ by understanding consumer pain points and delivering solutions that enhance their everyday experiences. Our latest innovation, DST8040, is a true reflection of this commitment. With intuitive features and smart sensors, it makes everyday ironing hassle and stress-free. To launch such a smart product and increase consumer trust, we knew we had to do something different, and our #BurnTheShirt Challenge is exactly that. Built on the premise of consumer centricity and fueling the emotion #ForTheLoveofClothes, we wanted to showcase the power and efficiency of our new industry first product in an engaging way.”
The new Philips’ DST8040, is the ultimate smart iron designed to revolutionize the consumers everyday ironing experience. Featuring the brand’s unique OptimalTEMP Technology, this industry-first innovation guarantees no burns on all types of fabrics, allowing users to effortlessly iron various garments without fear of damage. Equipped with the advanced DynamIQ Technology, it provides smart steam that automatically adjusts to the detected motion, ensuring effortless and efficient ironing. Its patented 6-layer Solgel coating delivers the best gliding experience on all garments, reducing friction and making ironing a breeze.
