SRM University-AP in collaboration with OPPO India and the All-India Council for Technical Education (AICTE), is partnering to support the “Generation Green”—a national-level initiative aimed at empowering youth to become advocates of sustainability through green skills and actionable commitments. With this, the college becomes an ‘Eco-Conscious Champion Institute’ under the programme.
The first phase of the campaign saw AICTE and OPPO India partner with 1M1B to promote sustainable practices among youth by offering green internships to students across India. Launched on July 08, 2024, by AICTE Chairperson Prof. T G Sitharam, in the presence of Dr Buddha Chandrasekhar, CCO, AICTE, over 9,000 students from over 1,400 institutions applied to join the noble venture.
The second phase of the ‘Generation Green’ campaign witnessed SRM AP’s partnership with OPPO and AICTE for educating youngsters about the need for responsible electronic waste management. In alignment with this initiative the varsity conducted E-Waste Quest 2024, wherein it enlightened the students on the issue of waste management of discarded electronic items such as mobile phones, chargers, batteries, and wires.
The campaign targets one million youth engagements by the end of 2024 to create a lasting impact on e-waste management and environmental preservation.
“It is commendable initiative taken by both SRM University and OPPO India to spread awareness about electronic waste (e-waste), highlighting its significant impact on both society and the environment. Voluntary organizations and women’s groups in rural areas should also participate in addressing this issue. Their involvement can ensure that awareness campaigns reach a broader demographic, fostering a community-based approach to e-waste management,” said Ms Nagalakshmi Selvarajan, District Collector, Guntur. “Finally, I assure the governmental support for the initiative in the Guntur District to pave the way for a more cohesive and impactful approach to sustainable e-waste management in the future.”
