HDFC ERGO launches a road safety awareness campaign to encourage responsible driving

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HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched #GalatRaastePeMatJao, an initiative aimed at raising awareness about the risks associated with unsafe driving practices and promoting responsible road usage. 

Indian roads have been witnessing a large number of deaths and serious injuries due to accidents caused by various factors such as over speeding, mobile phone usage, reckless driving, etc. Alarmingly, over 4.60 lakh road accidents happened in the country in 2022 in which over 4.40  lakh individuals got injured. 

To address these concerns, HDFC ERGO has unveiled a campaign titled #GalatRaastePeMatJao, to create awareness metaphorically and urge individuals to avoid unsafe practices like using mobile phones while driving, over-speeding, and other risky behaviours, thus motivating people to be responsible on roads. 

Aligned with this campaign, the Company is also distributing car danglers across select network of cashless garages across the country. These car danglers, with important road safety messages, aims to serve as reminders to the vehicle owners to follow safety measures, while they are driving. 

 Speaking about the need of road safety week, Parthanil Ghosh, Director and Chief Business Officer, HDFC ERGO General Insurance, said, “Road crash casualties lead to tremendous emotional and financial turmoil for families. Additionally, it also significantly denting the Indian GDP, to the tune of 3% to 5% annually. As per the latest Global Status Report on Road Safety by WHO, road traffic crash numbers continue to rise in India. Sadly, young people from 18-45 age-group accounted for around 65% of total accident deaths in 2022. Road accidents are caused by various factors, with the use of mobile phones accounted for over 2% of the deaths with drunken driving accounted for over 2.5% of the persons killed in 2018. As a responsible corporate citizen, at HDFC ERGO we have always taken initiatives that can contribute towards building a Healthy and Safe India. Through #GalatRaastePeMatJao, we aim to raise awareness about the profound impact of unsafe driving habits and foster a culture of responsible road behaviour.”

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