OPPO is committed to making AI available on smartphones across all price points by the end of 2024. The brand has set up an AI R&D Centre to develop proprietary technologies and is collaborating with Google, Microsoft and chipset manufacturers such as MediaTek and Qualcomm to deliver more AI features for everyday life.
In February this year, OPPO announced the establishment of the OPPO AI Centre in Shenzhen to centralise resources and support the systematic development of AI capabilities in areas such as image processing, computer vision, speech technology, natural language processing, and machine learning. OPPO has pledged not to employ user data for training models and established a robust data security and privacy protection system backed by third-party certifications, end-to-end encryption, and confidential computing technology to ensure user data remains private.
IDC’s latest research report “Time to Democratise the Impact of AI Tech” reinforces the significant potential of this market. According to IDC, shipments for AI phones in the sub-US$1000 segment are expected to grow by 250% in 2024 to reach 35 million units. Generative AI will increasingly enter everyday life via phones to enhance experiences across entertainment, mobile officing, and more.
Since 2020, OPPO has pioneered the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology. More importantly, OPPO is the first smartphone brand to deploy an LLM with 7 billion parameters directly on the device.
With its advanced AI technologies, OPPO has rolled out over 100 generative AI capabilities to its phones this year and has filed over 5,399 AI patents worldwide, including 3,796 patents for AI imaging. OPPO has consistently invested in technology research and development, delving into key technological fields such as flash charging with SuperVOOC, imaging algorithms that can recognise age, sex, and skin tones, as well as smart charging with its Battery Health Engine that prolongs battery life over the span of the device.
OPPO’s new centre aims to strengthen its AI capabilities and explore a broad range of user-centric AI products and features that will enable it to bring users the latest experiences at the forefront of AI.
To strengthen the AI ecosystem for its smartphones, OPPO has formed strategic partnerships with Google, Microsoft, and MediaTek.
“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” said Billy Zhang, President of Overseas MKT, Sales, and Service at OPPO. “For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
