Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, today announced its partnership with renowned saree draping artist Dolly Jain. Through this strategic partnership, Philips aims to become the official partner for Indian drapes, celebrating the timeless elegance of sarees, diverse in styles yet unified in cultural significance. Philips, a challenger brand in the garment care industry, has been at the forefront of innovation with cutting-edge technology and design, ensuring wrinkle-free clothes with just a few swipes for over a decade. Through this strategic alliance Philips and Dolly combine forces to revolutionize the care of sarees, one of India’s most cherished traditional garments.
Dolly Jain, known for her artistry in draping sarees, in partnership with Philips will provide consumers with expert advice on perfecting their saree drapes. This partnership is dedicated to helping saree enthusiasts and loyalists take better care of their cherished garments, ensuring they look impeccable on every occasion.
Commenting on the partnership, Pooja Baid, Chief Marketing Officer of Versuni India, said, “Sarees are a symbol of India’s rich cultural heritage and craftsmanship. For millions across the country, while sarees might be everyday attire, they are still considered prized possessions. Our endeavor as a brand has always been to empower consumers with best-in-class technology that makes everyday life convenient and comfortable, whether it be in cooking, cleaning, fashion, or overall healthy living. Staying true to our focus on constant innovation for the consumer, we understand the importance of identifying their needs and addressing their pain points. Our collaboration with drape artist Dolly Jain reflects that commitment, it underscores our dedication to preserving the tradition of sarees and ensuring each drape is wrinkle-free.”
Further Dolly Jain India’s beloved draping artist added, “A saree is a magical six-yard fabric that is not just an attire but a celebration of tradition and culture. Partnering with Philips allows me to share my passion for saree draping while also introducing the best tools to care for these beautiful garments. The Philips handheld garment steamer STH7020 is a game-changer for anyone who values the art of saree draping.”
As part of this long-term partnership, Dolly Jain and Philips will create a series of engaging and informative videos featuring the brand’s highly acclaimed STH 7020 garment steamer. This collaboration will highlight the unparalleled efficiency and user-friendly design of these steamers, making them an essential tool in modern fabric care. By combining Dolly Jain’s draping expertise with Philips’ innovative technology, this series will provide valuable insights and practical tips, empowering consumers to perfect their draping techniques and ensure their prized possessions remain wrinkle-free.
