“Namaste Guru Garu, Nenu Mahesh Babu”: PhonePe SmartSpeakers rope in actor Mahesh Babu for its celebrity voice feature

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PhonePe, today announced the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the Superstar of Tollywood, actor, Mahesh Babu. This new feature will allow PhonePe SmartSpeakers to validate customer payments in Telangana film industry’s iconic actor Mahesh Babu’s distinct voice, in both Telugu and English across India.

The PhonePe SmartSpeaker was launched a year ago, and since then, more than 4.8 million devices have been used by merchant partners across 90% of the postal codes in the country. On average, PhonePe SmartSpeakers validate 10.9 crore monthly transactions in Telangana, demonstrating its widespread adoption in the state. Using famous celebrity voices from different regions will make the payment experience for customers as well as merchants even more interactive. 

Speaking on this new and distinctive offering, Yuvraj Singh Shekhawat, Chief Business Officer – Merchant Business at PhonePe said, “Our extensive network of over 3.8+ crore merchants is spread across different regions in India, each with its unique linguistic needs for payment validation. Through partnerships with various renowned celebrities, we are adapting and tailoring our services to meet such distinct needs of our merchants in a creative way. This ensures the efficient use of our devices while also boosting the appeal of the PhonePe SmartSpeaker among both merchants and customers.”

Here’s a step-by-step guide on how merchants can enable this new feature from their PhonePe for Business app. 

1) Open the PhonePe for Business App 

2) Go to the SmartSpeaker section on the home screen

3) Under ‘My SmartSpeaker’, click on ‘SmartSpeaker Voice’

4) Choose the desired celebrity’s voice in the preferred language

5) Click on ‘Confirm’ to activate the voice 

6) The device gets rebooted with the updated language in the chosen celebrity’s voice within a few hours

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