In many Indian households, the practice of using old, noisy mixer grinders until they break down is common. Recognizing this underlying issue, Versuni, a global leader in the home and kitchen appliances industry and home to legacy brand Philips Domestic Appliances, has unveiled a new consumer campaign, curated to encourage every Indian household to break the habit of using and old rusty dusty mixer grinders and upgrade to a new innovative option. Through a fun and relatable video, Philips has showcased its wide range of mixer grinders, which offer a significant upgrade with their low noise, powerful performance, and support a modern, aesthetically pleasing designs. Alongside this, the brand has launched a new mixer grinder series HL7713, expanding its range of meticulously crafted products curated to meet the evolving needs of modern Indian households.
Many households hold onto their trusty old mixer grinders, frequently opting for repairs to sidestep the hassle finding the perfect replacement at the right price. However, this mindset often overlooks the significant technological and design advancements that can enhance their culinary experiences. Philips’ latest TVC emerges from the brands deep-rooted understanding of the evolving demands of modern households. Based on everyday scenarios, it narrates a story of transformation, symbolizing a move towards more efficient, powerful, and aesthetically pleasing kitchen appliances. Through this campaign, the brand aims to resonate with consumers’ daily lives, underscoring the importance of upgrading to appliances that not only meet but exceed their expectations. Conceptualized and created in collaboration with FCB, the brand’s campaign video is live across social media handles and can be viewed here – Instagram and Youtube.
“In every home, the kitchen is a canvas where culinary dreams are painted. At Versuni, we understand that the tools we use can either enhance or hinder this creative process. We often see families holding onto their trusted, yet outdated appliances, unaware of how modern innovations can elevate their cooking experiences. Our latest TVC is a heartfelt invitation to rediscover the joys of cooking with appliances designed for today’s needs. It is about recognizing those small, often overlooked nuances that can make a significant difference in the kitchen. Versuni is committed to bringing products that are not just functional, but also resonate with the evolving aspirations of our consumers. By staying attuned to their needs, we ensure that every new innovation we introduce is a step towards making their culinary journey more delightful and less cumbersome”, said Pooja Baid, Chief Marketing Officer, Versuni India
