Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, today achieved a milestone in Asia Book of Records and India Book of Records for its flagship and power-packed mixer grinder, the Preethi Zodiac. This recognition, acknowledging it as The Most Powerful Mixer Grinder to Grind the Toughest Items, is a testament to Preethi’s dedication to innovation, quality, and performance.
To showcase the impressive prowess of the Preethi Zodiac, the brand enlisted 120 influencers from diverse backgrounds to put the appliance to the ultimate test across four major cities: Kochi, Bengaluru, Chennai, and Hyderabad. These influencers took on the challenge of grinding various tough materials, from bricks and wood to spices and more. This rigorous demonstration of the Zodiac’s capabilities not only highlighted its exceptional power and durability but also earned it widespread acclaim. The recognition underscores the product’s unparalleled performance and reliability, setting it apart in the competitive market. The claim was verified by the Adjudicators from the India and Asia Book of Records, Mr. Vivek R Nair, and Mr. Sagayaraj, who announced the record.
Commenting on the achievement, Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer at Versuni India Homes Solutions Ltd, said, ” At Preethi, our commitment to consumers drives us to set benchmarks of perfection not only for ourselves but for the entire category. We are immensely proud to have the Preethi Zodiac recognized as The Most Powerful Mixer Grinder to Grind the Toughest Items by the Asia Book of Records and India Book of Records. This accolade is a testament to our relentless pursuit of excellence and innovation.
When we created the Zodiac, our intent was to meet the consumer’s need for a power-packed, reliable, and durable product that could make mixing, grinding, and blending easy and smooth. Over the years, Preethi has become a beloved choice for over a million consumers, known as a true kitchen powerhouse. Today’s recognition not only affirms our claims but also reflects our dedication to maintaining the highest standards of quality and performance.
He further added “As a brand constantly innovating to meet evolving consumer demands and build stronger connections, we believe in continuously raising the bar for product innovation and consumer engagement. Today’s achievement exemplifies this, showcasing the performance and efficiency of an everyday household appliance in an extraordinary way. The Preethi Zodiac effortlessly grinds the toughest ingredients to a fine powder, whether it’s unusual items like brick and wood or everyday items like cinnamon or large amounts of batter.
