Pincode, India’s store-first commerce app by PhonePe today announced that Hyderabad’s popular local brands, including Vijetha Supermarkets, Balaji Grand Bazar, Akshayakalpa, Pravarsha Dairy, Provilac Milk and Godavari Cuts are now available on its app.
This partnership will bring a wide selection of groceries, fresh fruits, vegetables, dairy products, premium meat and other essentials on the Pincode app. Vijetha Supermarkets and Balaji Grand Bazar, both legacy stores in Hyderabad, offer over 5000 products, including an extensive assortment of fresh fruits, vegetables, and daily necessities. The dairy category includes fresh-from-farm brands known for clean-labeled dairy products such as Akshayakalpa, Provilac, and Pravarsha. Godavari Cuts provides the highest quality, freshest meat products.
Speaking on the partnership, Vivek Lohcheb, CEO of Pincode, said, “We are thrilled to welcome Hyderabad’s esteemed local marquee stores to the Pincode app, enhancing the shopping experience for our customers. While customers can easily access their favorite brands from the comfort of their homes, these brands are also expanding their digital presence with a trusted partner like Pincode. This collaboration allows them to extend their services across the entire city. Notably, legacy stores like Vijetha Supermarket and Balaji Grand Bazar are growing by over 50% month-on-month. This reflects the rising demand and success of our initiative.”
Mr. Jagan Mohan Rao, Chairman and Managing Director, Vijetha Supermarkets said, “We are delighted to partner with Pincode to enhance our online presence and reach a wider audience. The partnership will also provide us the opportunity to expand our services to all of Hyderabad and on-board more stores on the platform. Through Pincode, our customers now have seamless access to a diverse range of high-quality products, including grocery, FMCG, fruits & vegetables, and other essentials. This collaboration allows us to cater to the evolving preferences of modern consumers who value convenience and quality. The support from Pincode in terms of technology and logistics has been instrumental in expanding our digital footprint, ensuring our customers continue to enjoy the best shopping experience.”
