The All-India Council for Technical Education (AICTE) and OPPO India, today kicked off the second leg of the ‘Generation Green’ campaign with a nationwide electronic-waste awareness drive (e-waste) at Ramjas College, University of Delhi. With this, the college becomes the first ‘Eco-Conscious Champion Institute’ under the programme. As part of the first leg, OPPO India and AICTE promoted green skills among youth by offering internships across colleges in India. More than 9,000 students from over 1,400 institutions applied for these internships, and 5,000 were selected. These students are now engaged in hands-on sustainability activities such as awareness sessions, E-surveys, Green Day celebrations, etc.
The second leg educates youth about the increasing challenge of electronic waste management, such as discarded wires, mobile phones, chargers, batteries, etc. and the need for effective disposal for a sustainable future. Dr Anil Sahasrabudhe, Chairperson of the National Education Technology Forum (NETF), graced the launch ceremony as the Chief Guest. Also present at the occasion were Mr Rakesh Bhardwaj, Head of Public Affairs at OPPO India and Prof Ajay Kumar Arora, Principal of Ramjas College, University of Delhi among other dignitaries. During the two-day programme, students from various societies—such as the Literary Society, Dancing Society, Music Society, Photography Society, Quiz Society, Fine Arts Society, and more—will be engaged in a diverse range of activities.
“Responsible e-waste disposal is critical to safeguarding our environment and public health,” said Dr Anil Sahasrabudhe, Chairperson of the National Education Technology Forum. “Addressing sustainability within the education sector is essential for creating a ripple effect that can influence broader societal change. Initiatives like the ‘Generation Green’ campaign empower the youth to take an active role in addressing this issue. By educating young minds and fostering a sense of responsibility, we can cultivate a generation that prioritises sustainable practices, ensuring proper e-waste management and contributing to a greener, healthier future for all.”
Within just a month, over 1 lakh students from schools and colleges have committed to reducing energy use and managing e-waste responsibly, contributing to a more sustainable lifestyle. The programme’s goal is to reach at least 10 lakh students in India by the end of 2024
“At OPPO India, we are committed to the Net-Zero vision of the Government of India and are leading a national movement towards a sustainable future that is driven by the power of youth,” said Rakesh Bhardwaj, Head of Public Affairs at OPPO India. “Their active engagement is clearly visible through the vibrancy and engagement they bring to the campaign, reaching over 1 lakh green pledges gathered in just a few weeks. Young people are stepping up, taking responsibility, and leading the way in adopting environmentally responsible lifestyles. In the first phase, we onboarded 5,000 sustainability champions from over 20 states and 3 Union Territories, who are now inspiring others to act for a cleaner, sustainable future. As we enter the second phase, these young leaders will focus on e-waste management through active participation at colleges across India, further building the green mindset needed for a thriving green economy.”
