In honour of International Women’s Day, LG Electronics, India’s leading consumer durable brand, launched its month-long #BreakTheLabel campaign. This empowering initiative aims to spotlight and celebrate the remarkable achievements of women who have shattered stereotypes and excelled in unconventional fields. The campaign kicked off with a ground-breaking panel discussion at the LG Innovation Gallery on March 5th, featuring inspiring women from diverse backgrounds who have made significant impacts in their respective domains.
The panel discussion featured a stellar line-up of panellists, including Priyanka Mangesh Mohite, Sneha Rathor Khandelwal, Capt. Dr. Sneha Sharma, Barkha Kaul, Shikha Khushu, and Shweta Mehta. Those remarkable women represent a diverse range of backgrounds and expertise, each making a significant impact in their domain. Through the panel discussion, LG honoured their resilience, determination, and unwavering spirit. The #BreakTheLabel campaign is a testament to LG’s commitment to gender equality and empowerment. By amplifying the voices and stories of these trailblazing women, LG aims to inspire others to challenge societal norms and embrace their full potential.
Commenting on the launch of the month-long campaign, Mr Hong Ju Jeon, Managing Director, LG Electronics India, said, “We are delighted to introduce our #BreakTheLabel campaign for International Women’s Day, driven by real life inspiring stories full of optimism and dedication. Life’s Good when we empower women to defy stereotypes and pursue their aspirations, fostering a world of equality and opportunity. Let’s celebrate the resilience and accomplishments of women worldwide as we unite for a brighter, more inclusive future.”
During the discussion, Priyanka Mangesh Mohite, Fearless Mountaineers & Tenzing Norgay National Adventuure Awardee, said, “As a mountaineer, I’ve learned the power of multitasking and the importance of passion in conquering every peak. My advice to budding climbers: in a world focused solely on the summit, remember to consider alternatives and know yourself deeply. Stay mentally strong, start slow, and cherish life’s moments. Taking one step back doesn’t diminish our journey; it only fuels our determination for the next ascent.”
